2026 marks Jack in the Box’s 75thanniversary,
and the brand is commemorating the milestone with a yearlong effort that will include retro menu items, collectibles and meal deals.
The celebrations begins with the return of the Chicken
Supreme to the menu. The classic sandwich, which was first introduced in 1980 and retired in 2004, is the first of what the brand says are “several nostalgic menu returns planned”
throughout 2026.
The Chicken Supreme is available in a several menu combinations, including the Double Chicken Supreme Munchie Meal
featuring a double-stacked Chicken Supreme, two
tacos, medium curly fries, a drink and a limited-edition Jack in the Box bag charm.
That bag charm is the first iteration of the brand’s new Jibbis, a series of limited edition
collectible bag charms only available in the munchie meals. The Jibbis are now available in Spicy, Saucy, Icy and an “ultra-rare” “The Boss” charm.
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“This
anniversary is all about celebrating the fans who’ve made Jack in the Box what it is today,” says Ryan Ostrom, the company’s chief customer and digital officer at Jack in the Box, in
a statement. “They’re the heart of everything we do, and this year we’re giving it back to them bigger than ever, with the return of cult-favorite items, exclusive Jack Pack rewards,
and plenty of unexpected moments that are unapologetically Jack.”
Jack Pack rewards members can also take advantage of a one-day-only retro offer on Jan. 6: two tacos for 75 cents. Also
in-app is the new “75 Days of Trivia” game, which will ask various Jack in the Box questions “tied to key dates and fan-favorite moments” and reward those who answer correctly
with same-day food offers.