• by Colin Kirkland , December 22, 2025

Following the International Ski and Snowboard Federation’s (FIS) reported success on TikTok last winter season, TikTok has announced an expanded partnership with the FIS, offering users behind-the-scenes content across the FIS’s nine competition accounts.

Last year, content on FIS’s TikTok accounts amassed over 400 million views across the globe, with some posts increasing by over 1600% compared to the previous year, according to the ByteDance-owned social media company. Furthermore, FIS content saw a 600% increase in followers and over 4400% in reach and engagement.

TikTok’s FIS partnership announcement also highlights a specific ski jumping post from last year that went viral with over 100 million views and 30,000 comments.

Additionally, TikTok users will see content related to alpine skiing, ski jumping, snowboard freestyle and more within the app’s #wintersport content umbrella.

TikTok and FIS are also announcing a program focused on helping winter sports athletes become more successful influencers on the platform via “workshops and educational sessions.” Athletes associated with FIS – such as Linsdey Vonn, Mikaela Shiffrin and Scotty James – will now be aided in connecting with fans and sponsors, the announcement states.

As competing video-sharing platforms like YouTube dominate larger portions of traditional sports broadcasting, TikTok is continuing to invest in behind-the-scenes influencer-style coverage while forging partnerships with professional sports leagues and teams, including ATP, Major League Soccer, Aston Martin's Formula One team, the PGA Tour, the British Olympics and Paralympics teams, the New York Yankees and more.