Last-Minute Holiday Shoppers Are Fewer, But Still Highly Valuable to Advertisers

As the holiday shopping season enters its final days, new data from CivicScience suggest the window for influencing consumer behavior is narrowing, but not closed. About 60% of U.S. shoppers said they were at least halfway finished with their holiday purchases during the week of Dec. 14 to 18, up …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications