Gmail users have been given a holiday gift by Google in the
form of a new AI feature.
CC, introduced last week, is an AI productivity agent that connects a person’s Gmail, Google Calendar, Google Drive and the wider web, and delivers a
daily briefing to the inbox.
“This briefing synthesizes your schedule, key tasks and updates into one clear summary, so you know what needs to be done next, whether it's paying a
bill or preparing for an appointment,” Google writes in a blog post.
The post continues, “CC also prepares email drafts and calendar links when needed to help you take action
quickly. Plus, you can steer CC by replying or emailing directly with custom requests, teaching it things about yourself or asking it to remember ideas and todos.”
Some consumers could
well see a creep factor in this new offering.
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CC is still in the experimental stage. It is available to Google consumer account users age 18+ in the U.S. and Canada,
starting with Google AI Ultra and paid subscribers. There is a waitlist.
The marketing potential, if any, is unclear at this point. Will the daily update be accompanied by ads, or by
reminders to complete unfinished ecommerce orders?
Google Labs is described as “the home for AI experiments at Google.” One of its initiatives is Pomelli, “an
AI-powered marketing tool designed to build scalable, on-brand content to help you connect with your audience faster."