• by Barbie Romero , January 6, 2026

At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.

Catch the best moments from the on-stage discussions below.

Watch the full session recordings here!

Zach Lain, Director, Global Data Partnerships, at PepsiCo, explained that brands must align on core definitions such as household income which might not have the same definition across other brands/partners as this can affect outcomes and the importance of tying attention to media placements. 

Navin Sharma, CMO at Church's Chicken, shared that the youngest show on linear television outside of sports was Bob’s Burgers with a median age of 50, which did not align with their guest base and led them to shift investment toward streaming.

Missy Nadler, Director of Global Media Strategy - SPORTS at Electronic Arts, discussed how the brand is increasingly focused on creating cultural moments rather than simply buying into existing ones.

Jon Halvorson, CMO at Kenvue, emphasized that brands must strengthen their fundamentals and clearly differentiate themselves or risk irrelevance as AI becomes universally available in marketing campaigns.

Tyler Goldberg, Director, Political Strategy at Assembly Global, noted that brands targeting Democrat or liberal audiences should plan for reduced consumer spending as midterm political advertising is expected to focus heavily on inflation.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.