• by Teresa Buyikian , Yesterday

Dunkin’ is kicking off 2026 with a new celebrity collab, menu items -- and lots and lots of protein.

This week the chain rolls out its new Protein Milk, which adds 15 grams of protein and can be included in any beverage that allows for milk or a non-dairy base. The brand says the new milk “delivers a creamy, familiar taste without a chalky texture or aftertaste.”

 So what is it really? Ultra-filtered skim milk, which removes water and lactose (milk sugars) while retaining protein -- or Lactaid 2% Protein Milk.

The chain has tapped Grammy-winning rapper Megan Thee Stallion to star in the campaign promoting its new Dunkin’ Protein Refreshers. The center of the “Dunk N’ Pump” campaign is a :60 spot, seen here, where “Pro-Tina” (aka Megan) leads a 1980s-style jazzercise-esque workout, which is fueled by Dunkin’ Protein Refreshers. Megan also crafted an original, exclusive track for the spot.

“We saw protein milk as a natural way to give our guests more flexibility in how they enjoy the Dunkin’ menu throughout the day,” says Jill Nelson, CMO at Dunkin’. “Protein Milk tastes great across coffee, lattes and refreshers without changing the flavors guests already love, and we’re excited to support the launch in unexpected ways.”

Dunkin’s new protein-forward offerings include: Megan’s Mango Protein Refresher, which has mango flavor mixed with Protein Milk, a Caramel Chocolate Iced Protein Latte with espresso, chocolate and caramel flavors and Protein Milk and an Almond Iced Protein Matcha Latte.

To continue with the protein theme, the brand has also dropped a new limited-edition merch line. The Dunk N’ Pump Collection features retro-inspired workout apparel. Also from Jan. 14-16 Dunkin’ will partner with select studios for  6 A.M. classes featuring an exclusive playlist and  Dunkin’ gift card for participants.