After more than a quarter century leading some of the
association's most important initiatives -- particularly media-related ones -- Bill Duggan will retire from the Association of National Advertisers (ANA) in June. He will be succeeded by Dagmara
Szulce who joined the ANA late last week as executive vice president after serving nearly a decade as global managing director of the International Advertising Association
(IAA).
"I am proud about all that ANA has accomplished – both overall and among my team," Duggan tells MediaPost, noting, "For the latter, we helped bring attention to media transparency
and ad fraud. Built our conferences into must attend events – Media, Advertising Financial Management, Multicultural and In-House are most prominent. Launched our in-house agency practice. Built
our sponsorship business. Launched the Multicultural and In-House awards. Work on supplier diversity. And lots more."
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Duggan, who joined the ANA in 2000 after a career on the agency side
at Grey Advertising, and Dancer Fitzgerald Sample, led the ANA's landmark research and analytics efforts behind programmatic, as well as overall media-buying transparency studies and industry
education initiatives in recent years, including exposes into the rise (and subsequent decline) of so-called made-for-advertising (MFA) sites and other bogus media-buying practices.
He says he
has a number of high-profile new initiatives to unveil before he departs from his official capacity at the ANA later this year.
Szulce, who joined the IAA in 2017, also began her career on the
agency side at agencies such as JWT, McCann-Erickson and Ogilvy.