• by Teresa Buyikian , 6 hours ago

Grubhub’s 2026 Big Game spot is a first for the brand.

This week the mobile food and delivery marketplace released the teaser for its upcoming Super Bowl LX ad. The curiously surrealistic spot is helmed by Yorgos Lanthimos, Oscar nominee for directing films like “Poor Things” and (currently) “Bugonia.”

Shot in Lanthimos’ signature provocative style, the  :15 teaser, seen here, opens on an enormous formal table set with a variety of dishes including hamburgers and fried chicken. A voiceover says, “this February, one food delivery app will finally put their mouth where their money is,” as the camera lands on one dish concealed beneath an elegant silver dome.  The view switches to perspective from inside the dome, looking up at a group of colorfully styled dinner guests, who appear befuddled at what is beneath the lid (which is hopefully revealed in the full spot).

“Our Super Bowl debut isn't just an ad—it’s a reset for the Grubhub brand,” Marnie Kain, vice president of brand for Grubhub, told Marketing Daily. “We’ve partnered with Lanthimos to address the category’s biggest pain point through a bold, cinematic lens. This teaser is the first step in a broader ambition to fundamentally change what people expect from delivery.”

The :15 spot was created and produced by creative agency Anomaly. Grubhub will unveil its full-length Lanthimos-directed national spot next week just before the Big Game.

Lanthimos is also directing his longtime actor collaborator, Emma Stone, in another Super Bowl spot -- for website building platform Squarespace.

The noted director is no stranger to advertising. He spent time in the late 1990s directing commercials in his home country of Greece, where he was also on the creative team that worked on the opening and closing ceremonies for the 2004 Summer Olympics in Athens.