By now, most media buyers have accepted three truths:
death, taxes and the inevitability of another Netflix pricing announcement. Now there’s a fourth: Netflix is coming for your CTV budget, and it’s bringing receipts.
According to
WARC Media’s latest Platform Insights: Netflixreport, the streaming giant is on track …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.