The News/Media Alliance is partnering with Bria to let its members opt in to a licensing agreement that would see they are compensated use of their content in AI systems.
This arrangement will also serve as the foundation for a new Bria product now in development. The goal of this will be to ensure reliable AI-generated outputs based on publishers’ owned
content.
“We are excited to work with Bria to ensure our members are properly compensated for their valuable work,” says Danielle Coffey, president and CEO of the News/Media
Alliance. “This agreement shows a path towards a future in which our industries grow and thrive together – with AI companies benefiting from the high-quality content that our publishers
create, and publishers receiving a fair portion of the revenue that their work produces for AI companies.”
Coffey adds that use of publisher content by AI companies without compensation
has been “devastating for our industry, and we are pleased to offer a reasonable, responsible alternative. By giving AI companies the opportunity to reach multiple publishers at once,
we are making it easy for them to reduce transaction costs and responsibly source their content.”
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Bria uses licensed content to formulate responses to user queries. Its and
has developed attribution engine that assigns credit to every piece of licensed copyrighted content used to create AI-generated outputs.
This is part of a growing trend for publishers to
license content to AI firms for a variety of uses, including retrieval-augmented generation (RAG).
“Partnering with the News/Media Alliance is a natural step for us,” adds Vered
Horesh, chief AI strategy officer at Bria. “Attribution has always been core to what Bria stands for: the idea that every AI output should be traceable and defensible. We’re now extending
that principle beyond images into the broader world of AI-generated content and enterprise decision-making.”