• by Ray Schultz , Columnist, Yesterday

Invalid, fake and disposable email addresses are risky. They can lead to increased spam complaints and lower inbox placement rates. 

But here's one possible solution: a new email validation and verification platform from EmailVerifier.io.

“Many companies struggle with high bounce rates and poor deliverability because of outdated or invalid contact data,” says Kumar Manaswi, founder and CEO of EmailVerifier.io. “Our tool helps them clean their lists, protect their sender reputation, and improve the overall success of their email marketing."

The new platform offers single email checks and bulk email verification, allowing senders to upload large contact lists and quickly identify invalid or harmful email addresses before launching campaigns. 

In addition, brands can access API integration capabilities for real-time email validation inside CRMs, lead forms, websites, and applications.

Businesses can verify email lists without sending actual emails to recipients, making the process discreet and safe for users, the company claims.

Observers point out that email verification is critical for firms running outreach campaigns, newsletters, cold email campaigns, CRM automation, and customer onboarding workflows, especially given the fact that email providers are strict about spam and bounce rates.

EmailVerifier.io offers bulk email verification, real-time API integration, disposable email detection, catch-all domain detection, and role-based email filtering.