Rao's Homemade has appointed Goodby Silverstein & Partners (GS&P) as its creative agency partner.  

It wasn't clear if the appointment followed a formal review or if there was an incumbent on the account.

GS&P will develop creative work which will build on Rao's heritage of slow-simmered sauces, premium ingredients, and recipes, while expanding its cultural relevance across media, storytelling, and brand experiences. Initial work is expected to debut later this year. 

Rao’s is part of Sovos Brands, which was acquired by Campbell’s in 2024.  

Other recent wins for the agency include with American Express, NBA2K, Maruchan, Blue Buffalo, and the Smithsonian.