• by Ray Schultz , Columnist, May 14, 2026

Time, seeking new forms of engagement, has joined The New York Times and other publications that offer games.

The legacy news title has debuted Games on Time.com -- a destination that delivers news, culture and puzzles.

The goal is to give readers a quick way to connect with stories shaping the world, Time said in its announcement. 

The interactive games, which are free to play and were created for mobile and desktop, include:

• Market Movers — a data-powered fantasy prediction game in which players test their knowledge of current events and markets without purchasing contracts 
• Linked — a daily word-connection puzzle that asks players to link seemingly unrelated words
• Time Cover Jigsaw — a rotating puzzle devoted to iconic Time magazine covers  
• What Year Was It? — a timed quiz that tests a user’s knowledge of history through Time’s covers
• Word Flower — a petal-based word game challenges players to build words from a central cluster of letters

The program also features classic games like Sudoku and Word Search.

Select Time covers featured in the jigsaw puzzle will be available as fine art prints and physical puzzles during the launch for $54. We will see how the revenue model expands. 

Games are part of a growing trend — for instance, Fast Company recently introduced crossword puzzles. And they are nothing new to Time, which was founded in 1923.

“Long before the internet, Time was pioneering interactive formats — from news quizzes to games — that gave readers a reason to engage beyond the headlines,” said Mark Howard, chief operating officer of Time, in a statement.

“Time Games is a natural evolution of that spirit: building a daily habit with our audience, meeting them where they already are, and giving them something personal, playful, and distinctly TIME to return to," Howard added.