Publicis Conseil Paris capped off a strong performance at The One Show 2026, winning Best of Show for “Three Words” on behalf of insurance giant
AXA.
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The work, about domestic violence against women, created with Prodigious Paris and Publicis Consultants Paris, was also awarded Best of Discipline
in Health & Wellness, a Sustainable Development Goals (SDG) Pencil, four Golds, one Silver, and one Merit.
Another top winner this year was Ogilvy Singapore, working with Ogilvy South
Africa Cape Town, Ogilvy UK London and Ogilvy New York, for “Vaseline Verified” on behalf of Vaseline. The work picked up Best of Discipline wins in Creator Content, Direct Marketing, and Public Relations, the inaugural Best Use
of TikTok award, the Creative Marketer Pencil, nine Golds, two Silver, and one Merit.
Three agencies had two 2026 One Show Best of Discipline wins each.
Grey México
México City, working with Oriental Films México México City, was awarded Best of Discipline wins in Film & Video and Music & Sound Craft for “The Shooting” on behalf of La Unión newspaper and Articulo 19,
one in Film & Video and the other in Music & Sound Craft.
Serviceplan Germany Munich was presented with Best of Discipline awards in Creative Use of Data for “Breastmilk Money” on behalf of Herconomy, and in Experiential &
Immersive for Grindr “I Wool Survive”.
Best of Discipline wins in both Integrated/Omnichannel and Social Media went to adam&eve\TBWA London, working with Smuggler, for “Expedition Impossible” on behalf of Columbia
Sportswear.
Below are the top honorees in the 2026 One Show, based upon cumulative scores for all awards won across all disciplines: