Hearst Publications announced Tuesday that it had launched mobile sites for
Cosmopolitan, CosmoGIRL!, and
Seventeen magazines, accessible by consumers on any U.S. mobile phone network.
The new sites, which use the Bango mobile site service, will allow magazine readers to buy ringtones, cell phone wallpapers, access their horoscopes, and find health and beauty tips. The mobile phone
content will be promoted with full-page ads in the magazines.
--Erik Sass
