• by Teresa Buyikian , Yesterday

The iconic Svedka robot is back for the launch of the brand’s latest RTD bubble-free product.

This month the brand debuted Svedka Vodka Water, touted as “the world's first transparent canned vodka water.” Served in a clear “can,” the product has 90 calories, no sugar, no carbs and is non-carbonated. Rolling out this June across the U.S., the Vodka Water contains vodka and purified water, and is available in such fruit flavors as Strawberry, Peach, Lime and Pineapple in both 8-pack multipacks and 12-ounce single cans.

“Consumers are redefining what they want from drinking occasions. They want options that fit seamlessly into their lives without sacrificing flavor or fun,” says David Binder, senior brand director at Svedka. “SVEDKA Vodka Water is our answer to that shift. It's Vodka Water 2.0: a new take on a classic combination that raises the bar on both taste and transparency, delivering a cleaner, more effortless way to drink this summer in the category's first completely clear can.”

To support the rollout, the brand brought back the Svedka robot to star in a new campaign. Created with Sazerac's in-house creative team, The Shop, and produced by AI innovation lab Silverside, the full campaign drops June 22 and runs across YouTube and Meta platforms. Additional social ads, such as seen here, support the launch on the brand’s Instagram.

The Svedka Vodka Water launch come at a time when many consumers, in particular Gen Z, are experiencing “seltzer fatigue,” according to a recent CNBC story. 

“If you think about where there’s more growth, where there’s more consumer interest relative to a few years ago, it’s a shift more to still, across both [alcohol] and non-alc,” Randy Burt, Americas director of consumer products at consulting firm AlixPartners told CNBC.