• by Teresa Buyikian , 5 hours ago

Fast-casual chain Chili’s is leaning into America’s obsession with high-stakes reality dating shows for its latest Margarita of the Month and new merch.

The Bombshell Margarita is available nationwide beginning July 1 through July 31 for $6. Comprised of el Jimador Blanco Tequila, Monin Dragonfruit, triple sec, strawberry puree and house-made sour, the Bombshell Marg also features a custom “Bombshell vs. OG” swizzle stick. Customers can display their choice for which contestant they’re rooting for, no matter if they’re on “Love Island,” “Temptation Island” or any of the other estimated dozen romance-based reality shows.   

“We know our guests are breaking down the drama of the summer’s biggest romances with their friends, often sitting around booths right here at Chili’s,” said George Felix, CMO and  executive vice president of Brinker International, in a release. “The Bombshell Marg is a fun way for us to recognize that passion and be part of the conversation in a way only we can — serving a great, affordable margarita.”

The brand has also launched a new line of summer merch to accompany the Bombshell Marg, available here. The new line includes pink and green cotton Cabana shirts and a green crewneck sweatshirt with a margarita printed on the front with “See You at the Margarita of the Month Club” on the back, as well as hats, crescent bags, polo shirts and keychains. 

Customers who sign up for Chili’s Margarita of the Month Club gain access to a limited edition “I got a marg!” tank top with 1980s-style airbrush printing art featuring the Bombshell Marg. Members also can track their Marg streaks and collect exclusive digital stickers.

Chili’s is best known for its hand-shaken Presidente Margarita, which is served at the table in its own individual shaker, in addition to its monthly featured “Margs.” The brand boasts serving over 30 million margaritas in 2025 alone.