• by Teresa Buyikian , Yesterday

BuzzBallz is launching its latest variety by dropping an Instagram-worthy, attention-grabbing accessory that can only be won via the social platform. 

The RTD cocktail brand has just released Tropic Tang, which it describes as a “tropical twist on a classic orange flavor.”

To promote the new variety, the brand has released Twangy Chapz: a pair of orange faux suede Western-style chaps with matching fringe and yellow accents, the same color scheme as the Tropic Tang BuzzBallz. The accessory also includes a handcrafted pop-tab belt buckle, a dedicated pocket for a mini drink umbrella, and built-in side saddles “capable of holding up to six Tropic Tang BuzzBallz.” Also included with the chaps are a pair of bright orange boxer shorts printed with white hibiscus flowers and stamped with “You'll Love These Tangy Ballz.”

“Tropic Tang tastes like summer vacation in a BuzzBallz, and the Twangy Chapz take that feeling one step further,” says Jess Scheerhorn, BuzzBallz president, in a release. “They're over-the-top and exactly the kind of fun our fans expect from us. Tropic Tang and Twangy Chapz are made for the cowboy or cowgirl who isn't afraid to keep warm-weather vibes riding high until sunset.”

Beginning at noon on July 22, 34 pairs of Twangy Chapz will be available through a contest on the brand’s Instagram account. To enter, consumers must follow @BuzzBallz, like the contest post and comment with their “twangy alter ego name, like The Citrus Sheriff, Tang Wrangler or Beachside Bandit.” The deadline to enter is July 24 at 5 p.m. EST.

The new Tropic Tang flavor is currently rolling out to retailers nationwide and is also available online.