Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has taken command of its digital ad spend in an effort to gain transparency on where its money was going, AdExchanger
reports. It hired talent—an expensive and difficult chore. And it consolidated its programmatic media spend with a small group of partners: Yahoo is its primary DSP for national buys, but the
firm also uses Google’s DV360, The Trade Desk and Amazon for certain campaigns. Read the whole story at AdExchanger »