- Axios, Tuesday, August 18, 2026 10:26 PM
A new deal will have Taboola power all of NBC’s programmatic display advertising sales, Axios reports. NBC News will leverage the Taboola Realize performance ad platform to sell all of its
global programmatic display advertising on its digital properties, including NBCNews.com and Today.com.. The NBC News ad sales team will continue to sell premium video and other display
offers. Taboola will be the only outside vendor to handle programmatic ad sales.
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