
Philippines-based Jollibee has teamed up with
DreamWorks Animation on the studio’s latest flick celebrating loyalty and friendship, which also happens to be set in the Philippines.
The studio’s animated feature
“Forgotten Island” premieres in North America on Sept. 25, with Jollibee rolling out related activations starting Sept. 14.
The collab kicks off three new themed meal bundle: a
Forgotten Island 2-piece Box Meal, the Forgotten Island Chicken Sandwich Box Meal and the Forgotten Island 6-piece Bucket Bundle.
Each bundle includes a “blind box” foil pack
containing one collectible bracelet charm along with a colorful movie sticker sheet. Eight different charms are available, featuring both Jollibee imagery and “Forgotten Island”
characters, including a rare “Golden Bucket” charm. Customers can also purchase a blank chain bracelet for $2 in-store.
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In-store for a limited time, the brand will offer a
Calamansi Lemonade, which is made from calamansi, a tangy citrus fruit native to the Philippines.
An immersive “Forgotten Island” takeover will be held at the Jollibee’s
Yonge Street location in Toronto.
The collaboration continues with retro streetwear drop beginning Sept. 14. The ‘90s-inspired collection includes a Jollibee x “Forgotten
Island” T-shirt and a Jollibee x “Forgotten Island “Hoodie, which are both available in the Jollibee merch shop. On Oct. 2 the brand drops a limited-edition Jollibee x
Forgotten Island Windbreaker available exclusively at Complex.com.
A Jollibee x "Forgotten Island" sweepstakes launches Sept. 14, with prizes including branded merch, North American travel
packages and the grand prize trip for two to the Philippines.