Commentary

CP+B Takes Top Honors At O'Toole Awards

SCOTTSDALE, AZ - Creative poster child Crispin Porter + Bogusky added yet another honor to its heavily laden awards portfolio, taking home the 2006 American Association of Advertising Agencies' O'Toole Award for Creative Excellence in the large-agency category.

The awards, which were handed out at the AAAA's Management Conference for Agency CEOs here, honor across-the-board excellence at an agency. Agencies are judged based on multiple campaigns for multiple clients, not one outstanding effort for a particularly bold client.

Crispin's winning work included television spots for Burger King, Miller and the Gap, an outdoor execution for Virgin Atlantic, and a print ad for the Miami Ad School.

DDB and Cramer-Krasselt finished second and third, respectively, in the category honoring agencies with more than 300 employees.

Other winners were as follows:

Award for Offices With Between 100-300 Employees:


First Place: Carmichael Lynch
Second Place: Martin|Williams, Inc.
Third Place (tie): McKinney; Blattner Brunner

Award for Offices With Less Than 100 Employees:


First Place: Gabriel deGrood Bendt < br>Second Place: WONGDOODY
Third Place: Bailey Lauerman

Multicultural Award:


First Place: Lápiz, A division of Leo Burnett
Second Place: Spike DDB
Third Place: Conill Los Angeles

Public Service AwardBroadcast:


First Place: Martin|Williams, Inc.
Runner-Up: Lápiz, A division of Leo Burnett
Finalist: WONGDOODY

Public Service AwardPrint:


First Place: Clarity Coverdale Fury
Runner-Up: Stone Ward
Finalist: Blattner Brunner

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