Scripps Networks is attempting to take a hit format from its Food Network to its HGTV. With the talent search "The Next Food Network Star" a hit on Food, HGTV this summer will launch a similar search
for an aspiring designer who will get his/her own show on the home-oriented network.
"HGTV Design Star" launches July 23 and follows 10 would-be expert designers as they battle
it out in an eight-week series.
At an upfront presentation yesterday, HGTV also unveiled other new programming that seeks to broaden its appeal, while maintaining its focus on home design.
"I Want That! Tech Toys" is a magazine-format show that highlights new innovations such as futuristic cell phones and flat-screen TVs. "Hidden Potential" gives home buyers a look at their dream home
through digital imagery before they buy it. And "House Movers" (working title) tells the story of a family or individual seeking to save a home by moving it across the street.
"While design
shows remain popular, real estate and new product shows are quickly gaining momentum," said HGTV President Judy Girard. "We anticipate continued success with our new programming. It is reflective of
the original mission and spirit of the network, yet continues to expand the definition of home and increases the brand's resonance with consumers."
HGTV has seen prime-time ratings rise this
season by 33 percent in its target adult 25-to-54 demo.
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