AOL Beefs Up TV Fare

AOL has launched a pair of new channels for the broadband TV network In2TV--one featuring recently-aired-and-canceled TV shows, the other featuring several reality TV shows.

"Gone But Not Forgotten TV" will stream episodes of "Wanda at Large," "Center of the Universe," "All About the Andersons," "The Michael Richards Show," "The Ben Stiller Show," and "The George Carlin Show." The new reality channel, "Get Real TV," will feature episodes of "The Will," courtroom reality shows "The People's Court" and "Moral Court," and dating reality shows "Change of Heart" and "ElimiDate."

Advertisers on the new channels include In2TV's existing stable of advertisers--Intel, Kraft, Kia, Hershey's, and Progressive Insurance--and will add AT&T and Unilever's "I Can't Believe It's Not Butter."

Advertising units in the streams include both pre-roll and interstitials video ads, in 15- and 30-second formats, as well as sponsorships and banner ads. The shows will air with 22 minutes of content and 1-2 minutes of advertising, total.

In2TV launched in March aiming to make Warner Bros. TV shows--from "F-Troop" to "Welcome Back Kotter"--available on the Web for free. The service--launched with 10 episodes of each of 30 programs--will be available as of today, with more shows online later this year. AOL intends to roll out 14,000 episodes of 300 shows throughout the year.

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