comScore Networks, in an analysis of consumer video consumption of both content and ads across the Web along with the demographic characteristics of video viewers, finds that the number of consumers viewing video online grew 18 percent from October 2005 to March 2006. In total, consumers viewed 3.7 billion video streams in March and slightly less than 100 minutes of video content per viewer per month, compared to an average of 85 minutes in October.
Peter Daboll, president and CEO of comScore Media Metrix, said "Video consumption on the Web is rapidly approaching the tipping point for advertisers, with two-thirds of consumers accessing the Internet from home using a broadband connection, and publishers continuing to innovate by using the latest technologies to deliver content in a way that engages users..."
The report finds that:
Additional key findings from the report include:
For more on the study and comScore, please visit here.