CBS Harnesses Web, Mobile To Promote 'Big Brother'

CBS is expanding its marketing efforts for this year's upcoming installment in the "Big Brother" franchise with a host of new online features.

The plan for the new show, "Big Brother: All-Stars," includes streaming episodes on CBS' broadband site, Innertube, a day after the show's on-air CBS network debut. CBS will also offer a "Big Brother" mobile subscription package, with video clips, photos, breaking-news alerts, and insider summaries. Special film footage will be included in the mobile plan, which will be available to most wireless carriers. Fans can subscribe on CBS.com.

In addition, CBS and RealNetworks have renewed their video streaming deal to bring "Big Brother: All-Stars" to Internet users 24 hours a day.

RealNetworks' subscription service, SuperPass, will provide the unedited household activity of the show--video that isn't seen on the show's CBS airing. This service will cost fans $14.99 a month or $39.99 for a discounted three-month subscription. With the RealNetwork's deal, subscribers can watch streaming video from one of four live camera feeds from the "Big Brother: All-Stars"house, or see the action with a special quad-cam view, which allows fans to simultaneously see four different video feeds.

The service will also provide around-the-clock footage with blogs, chats, and message boards.

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