• by Erik Sass , Staff Writer @eriksass1, July 20, 2006

Popsicles, those symbols of bygone childhood summers, got a campy superhero makeover this season. Minneapolis-based Campbell Mithun created a new series of TV spots for client Popsicle, a division of Good Humor-Breyers Ice Cream North America, owned by Unilever.

With hokey animation evoking 1950s cartoons, “Giant Robots” and “Unfun Monkeys” hearken back to simpler times. The ads are tied to a contest offering five Xbox 360s and a year’s supply of Popsicle products as grand prizes. Campbell Mithun won an even bigger prize: the Breyers, Klondike, and Good Humor accounts, to the tune of $25 million.