At 4:28:30 p.m. June 4, TBS will flip the switch on the new look, new logo, new tagline and new image spots, heralding a new television environment where comedy lovers can find hit series like Sex
and the City, Friends and Seinfeld, as well as outrageous original reality series like Outback Jack and the upcoming Gilligan's Island.
The network's new branding initiative, with creative
executions developed by Publicis New York, targets comedy lovers: young, well-educated adults who are affluent for their age and who love comedic programming of all types. TBS will make viewers
laugh out loud and feel good by connecting them to the "very funny" stories and characters they love.