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Nurun/Ant Farm Interactive
Caroline Taylor, Account Supervisor; Ashley Angevine, Account Coordinator; Sheree Hill, Senior Designer; Z Gillispie, Associate Creative Director; Travis Sharp, Senior Copywriter; Jacob Griffin, Project Manager; Matt Gilliss, Creative Director; Josh Grapner, Designer
Nurun/Ant Farm Interactive's "Big Snow" campaign for Vail Resorts made excellent use of great graphics, flash technology, and the element of timing to inform and excite skiers and snowboarders about the snow conditions at various Vail resorts. Sent on a timely basis, the e-mail campaign was made up of a pre-snow e-mail, an "it's snowing" e-mail, and a post-snow "great conditions" e-mail. The landing pages had actual shots of the "big snow" at the resorts and an updatable "snow meter" that showed the snowfall at each resort. Besides being gorgeous, the e-mails reinforced the only message that winter sports enthusiasts want to hear. As the agency noted on its contest application: "Historically, snow is a huge driver of bookings and revenue."
Only Natural Pet Store
Only Natural Pet Store
Melissa Grosjean, President; Julie Dye, Director of Online Marketing; Dr. Larry Siegler, Veterinarian; Abby Radbill, Product Marketing Manager
An excellent example of how a targeted, opt-in-only, customer-centric e-mail campaign can benefit a small business, the "Year of the Dog" campaign for Only Natural Pet Store in Boulder, Colo. helped raise sales by 660 percent. An online and catalog retailer selling natural pet-care products, the company relied on its e-mail newsletter to inform customers about new items. The first purely product-focused e-mails saw low response, open, and click rates. That changed with the new newsletters, which read like a helpful consumer magazine, complete with user-friendly health articles (written with the help of a holistic veterinarian) and customer product reviews. The store used StormPost, an e-mail solution from Datran Media, to make the newsletter more targeted and responsive. Open rates increased 18 percent and click-throughs by 9.3 percent. Subscriptions rose 16 percent after the launch and continue to grow by 900 new subscribers per outreach. Customers have even sent the company thank-you e-mails.
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