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J.C. Penney - Saatchi & Saatchi
by
September 5, 2006
J.C. Penney has ended its partnership with DDB and named Saatchi & Saatchi as its new lead agency. The account is valued at more than $400 million. Saatchi & Saatchi withdrew from the Wal-Mart review
to avoid a conflict with the J.C. Penney account.
