Affluent Americans Read More, Use Internet More

  • September 19, 2006
Affluent Americans are reading more consumer magazines and using the Internet for certain business transactions much more in 2006 than they did just a year ago, according to the Mendelsohn Affluent Survey, an annual study investigating the habits of Americans with income exceeding $85,000 a year. The news for print publications was especially encouraging, according to Mitch Lurin, the president of Mendelsohn, who led the study. Although the Internet made fewer inroads among affluent Americans, the changes were still significant. Mendelsohn found an increase of more than 7 percent in the number of respondents using the Internet to do their banking, and an increase of roughly 5 percent for making transactions including purchases.

--Erik Sass

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