Bridging the Gap

The firm that this year announced it could track podcast listens and swap out ads by demographic now says it can do the same for video.

“We believe that more consumers will watch downloaded content than streaming content,” says Murgesh Navar, CEO and founder of Podbridge. Based in Palo Alto, Calif., Podbridge connects publishers of online video with advertisers based on audience and content. Consumers who download video also download tracking software and complete a quick survey. When consumers reconnect for another download, Podbridge collects the data. The company recently announced a partnership with, which distributes video content such as StreetTalk and SmartMoney.

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