Thomas E. Hyland, Chair PricewaterhouseCoopers New Media Group, said "We look for the continued evolution of new and effective ad formats to aid in the growth of the sector, as marketers recognize the unique opportunities that are offered in the medium."
The exceptional growth of keyword search, along with the general evolution of the medium, has had a major effect on the types of formats being used by marketers.
|Display Ads (Banners)||29%||21%|
In 2003, consumer advertisers continued to lead the way in online advertising spending accounting for 37% of the dollars.
While CPM pricing continues to be the predominant choice for buyers and sellers, a dramatic increase in performance-based deals has come at the expense of hybrid deals.
A copy of the full report is available for download.