Verizon Opens Store To Let Customers Try Service

  • October 31, 2006
Verizon Communications Inc. will open a new kind of store Tuesday in an upscale Texas suburb as a bid to spur sales of video service that competes with cable television operators. The 5,000-square-foot Verizon Experience store will be decked out with shopping kiosks and large, high-definition plasma-screen TVs to let customers watch video service, sample online gaming over Verizon's high-speed Internet network, and browse for wireless phones. Bob Ingalls, the company's chief marketing officer, said the store is designed to appeal to the same kind of customer who wants to visit a store to see the quality of a high-definition TV before buying. If the store concept works in Texas, it could be rolled out nationwide, company officials said.
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