CNN's ad sales group hosts a second-annual "On the Rise Small Business Conference" on Nov. 9 at New York's Time Warner Center. CNN described the event as part of its newly announced business
initiative that extends sales efforts into "events management and planning, creating compelling, integrated marketing solutions for clients, and adding an additional layer to CNN's vertical sales
portfolio."
CNN outlets potentially participating in a multi-platform deal include television, broadband, mobile, podcasting, VOD and print. The event was inspired by "On the Rise," a weekly
business feature on CNN and CNN Headline News that celebrates small business success stories. UPS is sponsoring the conference.