If the overall trend holds up, the figures mean the print publications monitored by ABM could end the year on an up note--and magazines will again defy the conventional wisdom that "print is dead." Ad categories leading revenue growth for business publications are "resources, environment and utilities," up 9.8%, "architecture design and lighting," up 9.5%, and "building, engineering, and construction," up 8.6%.
But it's not all good news: some categories are showing long-term declines, likely because of competition from the Internet. "Computing, software, and telecoms" is receiving a drubbing, with revenue down 5.6% and ad pages 4.8% for the year-to-date. Meanwhile, "science, research, and development" is down 4.9% and 5.59% by the same measures.
advertisement
advertisement