Commentary

If It Breeds (Chaos), It Leads

In a first, Truth Social has taken the No. 2 slot -- just behind Fox News -- among right-wing news sites, thanks in large part to Trump's chaotic messaging about the war in Iran.

“Truth Social was an anomaly," explains right-wing news site traffic tracker TheRighting President Howard Polskin, noting that visits to the vast majority of the top 10 right-wing sites "dropped at an alarming rate, capping a three-month trend suggesting that the war in Iran is not driving more traffic."

Polskin attributes Truth Social's ascendency to its role as Trump's main channel for "communicating his increasingly erratic strategy about the war and his often chaotic world view.”

While there is still a huge gap between No. 1 and No. 2 in terms of total traffic volume (see top 20 sites analysis below), Truth Social now has about a fifth of Fox News' monthly traffic and is twice the size of No. 3 Breitbart's.

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Truth Social's traffic surge hasn't exactly led to the kind of monetization what would normally be expected by a digital publisher surging in traffic gains. Publicly traded Trump Media and Technology Group this week reported a stunning loss of $406 million for the first quarter of 2026.


 

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