• May 12, 2004

Advertising revenues rose 5.6 percent in April at The New York Times Newspaper Group as national advertising rose, offsetting decreases in retail and classified advertising. National ad revenues were strong in transportation, banking, corporate and hotels; retail advertising dropped in mass-market and department stores. Real estate advertising was weak, but automotive and employment classifieds were up. At the New England Newspaper Group--which includes the Boston Globe and the Worcester Telegram--ad revenues were flat, with more national ad revenues but less retail in the newspapers. New York Times Digital advertising revenues were particularly strong, turning in 35.4 percent growth in April compared to the same period a year ago. Display and all classified ad revenues were up, the company said.