• by Joe Mandese , December 28, 2006

Out-of-home media giant Clear Channel Outdoor Thursday announced the rollout of a new digital billboard advertising network in Minneapolis/St. Paul, marking the sixth major U.S. media market to be installed with Clear Channel's digital signage this year.

Minneapolis/St. Paul joins Cleveland, Las Vegas, Albuquerque, Milwaukee, Tampa, and London, England, and fulfills Clear Channels stated goal of launching "four to six" digital billboard networks by the end of 2006.

Paul Meyer, global president of Clear Channel Outdoor, said the company plans to install digital networks in "many more markets" in 2007, but declined to state a specific goal.

The Twin Cities displays are located on heavily traveled freeways with an aggregate daily circulation of over 661,000 people. Ads will be displayed on each 14' x 48' sign in the network for eight seconds every minute, 24-hours per day, allowing ads to be displayed up to 108,000 times per day.