This Trikes Not for Tykes

National Media Services is so small that its chief operating officer is also the director of sales and marketing. Press interviews have to be fit in between sales calls across the country. In short, Eric Davis is a busy man.

That's appropriate for the guerrilla marketing company, which specializes in energetic outdoor promotions. The firm launched in early 2006, but it's already executed several diverse out-of-home projects: It distributed H&M's new catalog on the streets of eight major markets for its first project, and ramped up Web site traffic for a small Brooklyn arts organization using wild postings. Halloween found the company chalking up a Six Flags park for Xbox.

But what's really on Davis's mind is Bluetooth; he says every outdoor campaign should use it. Next up is a trike that can carry a billboard and a projector and will blast messages to Bluetooth-enabled devices.

"It's the best way to get the message across," says Davis. "Bluetooth is going to become the electronics flyer of our generation."

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