• by Tom Siebert , January 5, 2007

Come home, Judd Hirsch! All is forgiven!

Starting later this year, taxi cabs all over Manhattan will begin showing NBC television content, through a partnership with Clear Channel Taxi Media.

Some time before the third quarter, Clear Channel Taxi Media will launch NY10, New York's Taxi Entertainment Network--featuring exclusive content from WNBC, NBC News (including MSNBC and CNBC) and NBC Entertainment.

The new channel is part of the Taxi and Limousine Commission's recent announcement to install Passenger Information Monitors in the city's cabs.

"We are always looking for innovative ways to expose our brands to as many people as possible, not only to New Yorkers but to the millions of people who visit New York each year," says Frank Radice, senior vice president, NBC Agency, East Coast. "This is the perfect vehicle--no pun intended--to make that happen."

NY10 will feature a mix of local and national news, weather, sports and entertainment content on LCD screens installed in the backseat of the cabs. In addition to news and information, the screens give passengers the ability to track the route of their trip, as well as pay for their fare by credit or debit card.