BBDO is launching a new campaign for Pepsi-Cola in February, creating a global brand restyle. The first, most visible piece of this effort will be new package graphics for Pepsi that change every few
weeks to reflect themes in sports, music, and fashion that click with teens and young adults. The new graphics will be on more than 8 billion Pepsi-Cola cans, bottles and cups throughout the world.
In its 109-year existence, the look has changed 10 times. This year, it will change more than 35 times--an attempt to reach the elusive "millennial" generation.