• April 13, 2004

Hachette Filipacchi Media U.S. announced Tuesday that it will debut Boost, a special issue of Car and Driver dedicated to the automotive tuner market, on April 20. The company will distribute 200,000 copies of the mag, with a cover price of $4.99.

In a press release, Car and Driver editor in chief Csaba Csere called the automotive tuner market "the area of greatest interest to young, enthusiastic readers." He noted that auto enthusiasts spend $2.2 billion each year on such products, according to the Specialty Equipment Association. "We are confident that these readers will enjoy learning more about these accessories and products that will be rigorously tested and evaluated with the same high standards that have made Car and Driver famous," Csere added.