• by Amy Corr  @MediaPostOTL, January 16, 2007

Citing creative differences, Shine Advertising Co. has resigned the Go Daddy account. News of the assignment was announced Jan. 3. That means the agency will not craft Super Bowl ads for the company, which registers Web domains.

"As I previously stated when we won the account, we were extremely excited to be able to work on such an outstanding brand," said Curt Hanke, co-founder and account director for Shine, in a statement. "Unfortunately, at this time, our creative differences appear to be simply irreconcilable." Account values were not disclosed.

Shine was charged with creating the company's Super Bowl ads, along with handling marketing and viral components. With only weeks remaining before Super Bowl XLI, no word yet on who will create Go Daddy's much-anticipated Super Bowl ad.

The Ad Store created the company's first Super Bowl ad in 2005, which featured a C-SPAN-esque censorship hearing, the debut of the Go Daddy Girl and the near loss of her top.

In 2006, at the 11th hour, the 14th ad created by Go Daddy was approved for airing by the network. The spot was tame compared to its rejected brethren, which included the Go Daddy girl washing windows with more than a squeegee and the Go Daddy Girl confessing her sins to a priest.