VNU announced today that it is changing its name to The Nielsen Company. A global information and media company, Nielsen Company includes ACNielsen and Nielsen Media Research, as well as a slew of
business publications, such as The Hollywood Reporter, Billboard
, and Adweek
. The privately held company has more than 42,000 employees worldwide. To launch the new company branding is a
new corporate Web site--www.nielsen.com--and a new graphic identity, which will roll out progressively this year.