The ads on the debut of the series, starring Minnie Driver and focusing on a family on the run after a bank heist, will be offered via three commercial breaks--one lasting two-and-a-half minutes, and two minutes apiece for the others--as The Weinstein Co./Dimension Films plugs its film "Grindhouse."
The lengthy breaks seem to lend themselves to some sort of full trailer, perhaps divided among the three.
The 13-episode series premieres March 12, and will run on Mondays at 10 PM.
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