Google Picked Carefully to Compete In evaluating the electronic marketplace for growth opportunities, Google measured users and sites before selecting the email category in which to
expand.
In conclusioun, Dan Hess, senior vice president of comScore Networks, said "E-mail is a critical and time-intensive application, capturing significant share of mind among consumers.
(This sends) a signal that Google will compete across a broad range of applications traditionally offered by portals."
Top Properties February 2004
| Unique Visitors (000) | % Reach |
| Total Internet Users | 152,056 | 100.0% |
| Yahoo! Sites | 109,638 | 72.1% |
| Time Warner Network | 108,697 | 71.5% |
| MSN-Microsoft Sites | 107,930 | 71.0% |
| EBay | 72,233 | 47.5% |
| Google Sites | 61,217 | 40.3% |
| Terra Lycos | 44,663 | 29.4%
|
| About/Primedia | 41,281 | 27.1% |
| Amazon Sites | 35,879 | 23.6% |
| Viacom Online | 28,336 | 18.6% |
| Walt Disney Internet Group | 25,535 | 16.8% |
Source: comScore Media Metrix
E-Mail Category February
2004
| Unique Visitors(000) | % Reach | Avg. Time Spent per Visitor |
| Total Internet Users | 152,056 | 100.0% | 27.1 hrs |
| E-Mail Category | 108,343 | 71.3% | 4.0 hrs |
| Yahoo! Mail | 52,660 | 34.6% | 3.4 hrs |
| MSN Hotmail | 45,417 | 29.9% | 2.1 hrs |
| AOL Proprietary E-Mail | 40,219 | 26.4% | 3.4 hrs |
Source: comScore Media Metrix
Google Sites February 2004
| Unique Visitors (000) |
| Google Sites | 61,217 |
| GOOGLE.COM | 59,502 |
| Google Web
Search | 55,198 |
| Google Images | 14,232 |
| Google Directory | 5,292 |
| Google News | 3,129 |
| Google Groups | 2,154 |
| Froogle | 472 |
| BLOGSPOT.COM | 2,909 |
Source: comScore Media Metrix