• by Jack Loechner , Staff Writer @mp_research, April 24, 2004

Google Picked Carefully to Compete

In evaluating the electronic marketplace for growth opportunities, Google measured users and sites before selecting the email category in which to expand.

In conclusioun, Dan Hess, senior vice president of comScore Networks, said "E-mail is a critical and time-intensive application, capturing significant share of mind among consumers. (This sends) a signal that Google will compete across a broad range of applications traditionally offered by portals."

Top Properties February 2004

	Unique Visitors (000)	% Reach
Total Internet Users	152,056	100.0%
Yahoo! Sites	109,638	72.1%
Time Warner Network	108,697	71.5%
MSN-Microsoft Sites	107,930	71.0%
EBay	72,233	47.5%
Google Sites	61,217	40.3%
Terra Lycos	44,663	29.4%
About/Primedia	41,281	27.1%
Amazon Sites	35,879	23.6%
Viacom Online	28,336	18.6%
Walt Disney Internet Group	25,535	16.8%

Source: comScore Media Metrix

E-Mail Category February 2004

	Unique Visitors(000)	% Reach	Avg. Time Spent per Visitor
Total Internet Users	152,056	100.0%	27.1 hrs
E-Mail Category	108,343	71.3%	4.0 hrs
Yahoo! Mail	52,660	34.6%	3.4 hrs
MSN Hotmail	45,417	29.9%	2.1 hrs
AOL Proprietary E-Mail	40,219	26.4%	3.4 hrs

Source: comScore Media Metrix

Google Sites February 2004

	Unique Visitors (000)
Google Sites	61,217
GOOGLE.COM	59,502
Google Web Search	55,198
Google Images	14,232
Google Directory	5,292
Google News	3,129
Google Groups	2,154
Froogle	472
BLOGSPOT.COM	2,909

Source: comScore Media Metrix