Calvin Klein Unleashes Steamy Online Video

  • March 13, 2007
Women's Wear Daily reports that Calvin Klein plans to launch its first-ever online underwear campaign tomorrow with a 50-second video featuring Calvin Klein model Natalia Vodianova.

And beginning April 15, a combination of still and 10-second video banner ads will be placed on select Web sites and portals, enticing viewers to click through to Calvin Klein's site. The online campaign, which supports its Perfectly Fit line for women, is expected to generate 123 million global impressions.

--Sarah Mahoney

Next story loading loading..