PAAS Easter Egg Decorating Kits has launched its first national cable TV ad with the tag line, "Only Easter. Only PAAS." Print ads, which debuted last year, will return to women's-interest magazines
PAAS has been an Easter staple for more than 125 years.
The ads, created by The Sawtooth Group, Woodbridge, N.J., are meant to convey the passing of the time-honored
tradition of coloring eggs with PAAS kits from generation to generation.