• by Tanya Gazdik , July 14, 2025

Melody Lee, chief marketing officer, Mercedes-Benz USA and Lucy Liu, the new voice of Mercedes-Benz in the United States.

Mercedes-Benz USA is trading one sultry voice for another. 

The automaker is saying goodbye to actor Jon Hamm, ending a 15-year partnership. Enter Lucy Liu—actress, producer, and director—as the new voice of Mercedes-Benz in the United States.

Drawing from a career that includes two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz, according to the automaker. 

Liu’s debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called “Moving Forward.”

The actress’ range and sophisticated tone conveys a modern elegance that represents the brand’s legacy and future, and the transition to a female voice signals to customers something fresh and innovative that provokes reappraisal, says Melody Lee, chief marketing officer, Mercedes-Benz USA.

"Lucy's courage, artistry and spirit of innovation is sure to elevate the brand, and we are proud to partner with her in this new chapter for Mercedes-Benz," Lee tells Marketing Daily.